WhatsApp Usernames Bring Meta’s Identity Strategy Into Focus
Usernames shift messaging from phone numbers to platform identity
Olivia Rodrigo Shows Fortnite No Longer Needs a Concert to Matter
From Landmark Event to Everyday Platform
Google’s A24 Deal Is Less About a Film Library Than the Production Pipeline
The Invisible Engine of Hollywood
FIFA’s Sponsorship Rules Are Creating a New Category of Ambush Creativity as Levi’s, Gillette and Heinz Score Without Sponsorship
The system created a new kind of marketing
The Barrier to Production Is Falling: The Barrier to Taste Is Not
Attention matters more than production
Instagram Is Expanding Beyond Social Media Into a Viewing Platform
Where Attention Is Going Next