Nike Extends Historic Partnership with NBA, WNBA, and G League Through 2037

By Benjamin Webster

Nike Inc. has solidified its position at the forefront of basketball with a groundbreaking 12-year global partnership extension with the NBA, WNBA, and NBA G League. This agreement, running through 2037, designates Nike as the exclusive on-court uniform and apparel provider for all three leagues, continuing a legacy of innovation, style, and performance.

The extended rights give Nike the authority to design and manufacture uniforms, reinforcing its longstanding commitment to growing the sport. It’s a powerful statement that aligns the brand’s iconic Swoosh with the future of basketball, both on and off the court. Nike Inc. President and CEO Elliott Hill highlighted this vision, stating, “Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA, and NBA G League. Our collective power, global reach, and genuine love for the game will only continue to create new pathways and opportunities for players and fans.”

Adding to Hill’s sentiment, Sarah Mensah, President of Jordan Brand, emphasized Nike’s dedication to the culture of basketball: “This partnership extension reflects our enduring commitment to growing the game, championing basketball culture, and supporting the next generation of athletes. We put athletes, and the game, at the center of all we do, and this extension serves to further galvanize hoopers behind a shared pursuit of greatness as only NIKE, Inc. and our partners can.”

The deal also introduces fresh initiatives aimed at enriching the fan experience, including new content platforms and joint membership programs that blend exclusive products with unique storytelling. Nike’s investment in women’s basketball remains robust, as the company continues to champion the WNBA’s growth and visibility on the global stage.

This partnership extension marks another chapter in a relationship that began in 1992 with the NBA, extended to the WNBA’s inception in 1997, and the NBA G League’s integration since the 2017-18 season. As Nike looks ahead, this agreement ensures the brand’s influence in basketball will remain as strong as ever, driving the sport’s evolution and connecting fans worldwide.