Burna Boy Launches His First Sneaker Collection With On

By DaMarko GianCarlo

Grammy-winning Nigerian artist Burna Boy has launched his first sneaker collection with Swiss sportswear brand On, introducing three footwear styles that bring together performance, lifestyle, and his personal approach to fashion. Released October 22, 2026, the collection marks the latest chapter in a partnership that began in September 2025.

The collection features three interpretations of existing On silhouettes. The Cloudmonster BB arrives in a bold Sienna red, the tennis-inspired THE ROGER Clubhouse BB features a predominantly white design with red detailing, and the Cloudtilt Remix introduces a brown colorway intended for everyday wear. The sneakers range from $150 to $180, offering three distinct looks across the brand’s footwear categories.

Accompanying the release is No Giant Stands Alone, a campaign built around the people who have helped shape Burna Boy’s career. Rather than placing the artist alone at the center of the story, On brings his family, friends, and longtime creative collaborators into the spotlight.

Photographed by Ronan McKenzie, the campaign features Burna Boy alongside his mother, Bose, and sister, Ronami, both members of his management team. His dancers, vocalist, and band, The Outsiders, also appear in the imagery, including collaborators who have worked with him for more than a decade. The photographs capture relaxed, personal moments, presenting the artist in the company of the people who contribute to his work.

The campaign also includes documentary-style films directed by Bafic, offering a closer look at the relationships and creative processes within Burna Boy’s circle. Together, the photographs and films connect the footwear launch to a larger story about family, collaboration, and shared achievement.

For On, the release builds on its relationship with an artist whose influence extends across music, fashion, and international popular culture. For Burna Boy, it represents his first footwear collection with the brand, bringing his creative perspective to three established sneaker designs.

The No Giant Stands Alone campaign and its two featured footwear styles launched October 22, with the Cloudmonster BB and THE ROGER Clubhouse BB available through On’s website and Foot Locker.