Ja Rule Unveils ‘The Sunrise Tour’: A Spectacular Celebration of 25 Years in Music and Culture, Set to Kick Off in Spring 2024
By Benjamin Webster
Renowned rapper, actor, entertainer, and entrepreneur Ja Rule is gearing up for an international tour, aptly named “The Sunrise Tour,” to celebrate an impressive 25-year career in culture, entertainment, and music. Set to kick off in the Spring of 2024, this commemorative tour will mark a quarter-century since the release of Ja Rule’s groundbreaking debut album, “Venni Vetti Vecci.”
Expressing his excitement for the tour, Ja Rule remarked, “I’m so hyped to reconnect with my fans across the globe and do what I love most, perform live. When I released my debut album 25 years ago, I knew it was only just the beginning, and that I was put on this planet to make music and entertain. The title of my first album ‘Venni Vetti Vecci’ means ‘I came, I saw, I conquered,’ which I have been doing ever since. Get ready Ireland and the U.K.! We have some dope surprises in store! We’re hitting the globe with more dates soon, too!”
With a string of chart-topping hits including “Always On Time,” “Ain’t It Funny,” “Mesmerize,” and “Wonderful,” Ja Rule has maintained a strong presence on the Billboard Hot 100 Chart for decades. Notably, his albums “Rule 3:36” and “Pain is Love” claimed the top spot on the Billboard 200 chart, collectively selling over 15 million units worldwide. Over his illustrious 25-year career, Ja Rule has garnered triple platinum status from The Recording Industry Association of America.
The “Put It on Me” singer will be sharing the stage with special performing guests, including American singer and songwriter Keri Hilson, Billboard’s Top 100 “You” artist Lloyd, and the versatile MYA, celebrated as a “Triple Threat” in music, acting, and dance.
The confirmed upcoming tour dates and venues are as follows:
- Friday, Mar. 1, 2024 | CARDIFF, U.K. | Utilita Arena Cardiff
- Saturday, Mar. 2, 2024 | LONDON, U.K. | OVO Arena Wembley
- Sunday, Mar. 3, 2024 | BIRMINGHAM, U.K. | Utilita Arena
- Tuesday, Mar. 5, 2024 | NOTTINGHAM, U.K. | Motorpoint Arena
- Wednesday, Mar. 6, 2024 | LEEDS, U.K. | First Direct Arena
- Saturday, Mar. 9, 2024 | LIVERPOOL, U.K. | M&S Bank Arena
- Sunday, Mar. 10, 2024 | NEWCASTLE, U.K. | UPON TYNE Utilita Arena
- Wednesday, Mar. 13, 2024 | DUBLIN, Ireland | 3Arena
- Thursday, Mar. 14, 2024 | BELFAST, Ireland | SSE Arena Belfast
- Sunday, Mar. 17, 2024 | GLASGOW, Scotland | OVO Hydro
Beyond his musical success, Ja Rule has delved into entrepreneurship, launching his wine label, Rose Vine Cellars, in collaboration with Ross Reedy. The release of Red Rose Cabernet Sauvignon, with its 15.4% alcohol content, has made a significant impact in the wine market. Additionally, his live streaming entertainment marketplace, ICONN Media, introduced in 2020, hosts VIBES concerts, offering fans electrifying performances and exclusive behind-the-scenes content. Ja Rule is also involved in various investment ventures, including co-owning the Texas Ranchers and holding a share in Major League Pickleball and The National Thoroughbred League.
Recognized for his philanthropy, Ja Rule has donated proceeds from The Painted House’s “Black is Beautiful” Campaign to select HBCU partners and received the Audacious Award from Pencils of Promise for his contribution to building a school in Ghana, founded by Adam Braun. He has also been honored by the Youth Shelter Program of Westchester for his efforts in keeping young boys out of prison.
Limited pre-sale tickets for ‘The Sunrise Tour’ will be available starting at 9 a.m. GMT on Wednesday, Dec. 6, with general ticket sales beginning on Friday, Dec. 8, at 9 a.m. GMT. Both pre-sale and general tickets can be purchased at ticketmaster.com, with more global dates to be announced in the future.
