Armani x Ceccon: When Athletic Greatness Becomes Couture Precision

By Pierre Rocco Giovanni

Emporio Armani’s Fall/Winter 2025 campaign captures the essence of motion and mastery with Italian swimmer Thomas Ceccon as its new face. Photographed by Giampaolo Sgura, the visuals present Ceccon in his element — sculpted, assured, and effortlessly modern — blending the discipline of sport with the refined minimalism that defines Armani’s world.

Fresh off his gold medal victory at the 2024 Paris Olympics, the 24-year-old athlete from Vicenza embodies a generation of talent where physical prowess meets contemporary elegance. Ceccon’s sharp features and composure in front of the lens translate the same intensity that drives him through the water — a quiet, unshakable power.

It’s a fitting collaboration. Giorgio Armani has long championed athletes as ambassadors of strength and style, recognizing that today’s sports figures shape cultural identity as much as they set world records. Ceccon’s record-breaking 100-meter backstroke at the 2022 World Aquatics Championships — a blistering 51.60 seconds — remains a symbol of precision and control, qualities that mirror Armani’s own design philosophy.

From his Olympic triumphs in Tokyo to Paris, Ceccon’s rise reflects the evolution of the modern athlete — one who is as comfortable commanding the pool as he is redefining luxury in front of a camera. For Emporio Armani, it’s not just about fashion meeting sport — it’s about motion becoming art.