Kicking Tradition Forward: PUMA x KidSuper Celebrates Football’s Legacy in Style

By Jayson Echo

PUMA and KidSuper have reunited for a collaboration that pays homage to the world’s most beloved sport while pushing sneaker culture into new creative territory. The drop blends football’s grassroots nostalgia with a bold vision of contemporary design, spotlighting two silhouettes that embody both eras: the vintage-inspired Brasil and the future-facing V-S1.

The Brasil, a PUMA icon, carries the DNA of the pitch with retro lines, supple leather, and a silhouette that once ruled training grounds worldwide. KidSuper’s redesign of this vintage model takes the heritage story further, offering two colorways with gum soles, each showcasing distressed and faded uppers that evoke a genuine, well-loved aesthetic—like sneakers that have already lived through a thousand matches on the concrete pitch. It’s a thoughtful nod to authenticity, blending worn-in character with contemporary detailing.

On the other end of the spectrum, the V-S1 delivers a sleek, modern profile engineered with technical precision. Its streamlined build, sculpted midsole, and progressive overlays nod to the speed, agility, and artistry of today’s game.

What makes this collaboration resonate is how it balances memory with momentum. KidSuper founder Colm Dillane is known for turning everyday objects into canvases of imagination, and here, he brings the energy of the stadium to the streets. Bright hues, painterly patterns, and whimsical detailing transform each sneaker into a wearable artwork—reminding fans that football has always been more than just a sport; it’s culture, community, and creativity.

For PUMA, the drop underscores its deep ties to the game while appealing to a new generation that views sneakers as cultural signifiers. The Brasil silhouette taps into timeless heritage, while the V-S1 demonstrates how sportswear brands are embracing design as an art form. Together, they create a visual dialogue between past and present, between boot room tradition and urban playgrounds.

The PUMA x KidSuper collection isn’t just for collectors or die-hard sneakerheads—it’s for anyone who understands the poetry of the pitch and wants to carry that energy into their everyday style. Whether you’re chasing memories of vintage football glory or looking to step boldly into the future, this drop makes it clear: the beautiful game now lives on your feet.