Lobos 1707 Tequila & Mezcal Unveils “Agent 1707” Starring LeBron James And Victoria Justice
By DaMarko Webster
Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit that’s been making waves, has just launched a digital campaign that’s as smooth as their finest Reposado. Fronted by NBA legend and investor LeBron James, alongside the versatile Victoria Justice, this campaign doesn’t just promote a drink – it plunges you into an intoxicating world of espionage, where danger lurks, deception dazzles, and every sip is a testament to luxury.
The campaign, cleverly titled “Agent 1707,” sets the stage with a tantalizing teaser before dropping viewers into the heart of an all-or-nothing poker game. LeBron, playing the suave international man of mystery, finds himself in a high-stakes showdown against his nemesis, played with sly elegance by Justice. Their every move is a chess match with Lobos 1707 at the center, a metaphorical prize as much as the actual one.
“We set out to create something that’s not only entertaining but also speaks to the cultural pulse,” said Diego Osorio, Founder and Chief Creative Officer of Lobos 1707 Tequila & Mezcal. “We wanted the campaign to exude the sophistication of our brand, but with a nod to our playful side. Working with LeBron and Victoria was a thrill, and their chemistry on screen is electric. We can’t wait for our audience to experience ‘Agent 1707’ and see how it captures the essence of Lobos 1707.”
Osorio himself slips into the narrative with a cameo as the enigmatic bartender, serving up more than just drinks. LeBron’s character, a man with an eye for the finer things, is seen savoring a cocktail made with Lobos 1707 Reposado, Elote Liqueur, and a twist of lime – a blend that mirrors the brand’s dedication to quality and craftsmanship.
Crafted from 100% Blue Weber Agave and aged in sherry wine casks, Lobos 1707 Tequila boasts zero additives, coloring, or dyes, making it as pure as it is refined. The campaign, rolling out across social media, Hulu, and Peacock, isn’t just a showcase – it’s a celebration of what makes Lobos 1707 Tequila a spirit in a class of its own.
