Wonyoung Joins the Tommy Jeans Family, Ushering in a New Era of Global Cool

By Jayson Echo

At just 20, the IVE member is not only fronting the seasonal collection but has also been named a global brand ambassador, signaling a bold move by the American heritage label to deepen its influence across international youth markets, especially within the ever-powerful K-pop fandom.

“It’s an honor to join the Tommy family,” said Wonyoung in a statement. “This is a brand with a long history of celebrating inspiring women who lead with confidence and creativity. This campaign is about expressing your true self, and I hope together we can inspire the next generation to embrace what makes them unique and find joy in every moment.”

The campaign, lensed by London-based South Korean photographer Mok Jungwook, features Wonyoung in a series of clean, high-impact visuals that highlight the collection’s blend of nostalgic Americana and contemporary streetwear. Dressed in signature red, white, and blue tees styled with classic denim, Wonyoung also models softer silhouettes—a black strappy midi dress and a crisp pleated miniskirt—adding a distinctly feminine touch to the sporty aesthetic.

“Jang Won-young embodies the spirit of Tommy Jeans with her authentic style, radiant confidence, and effortless ability to elevate everyday looks,” said Tommy Hilfiger. “She brings a polished edge to streetwear in a way that’s entirely her own—a true reflection of our modern take on timeless prep.”

With Wonyoung’s star power and global reach, Tommy Hilfiger is clearly positioning its denim-centric sublabel at the intersection of K-pop influence and Gen Z style evolution. The collaboration is not just a fashion statement—it’s a strategic alignment with one of the most culturally powerful movements shaping youth identity today.