Wildly Popular TikTok Duo ‘Sunny & Jenn’ Announce Launch of Lifestyle Brand and Podcast
By Rita Summers
Sunny and Jenn, the dynamic TikTok duo behind the popular account (@SunnyandJenn, with 138.8K followers), have thrilling news as they introduce their new “Sunny and Jenn” lifestyle brand.
Jenn Sherman, who fell in love with indoor cycling over 15 years ago, became Peloton’s first-ever cycling instructor. Her classes, known for their focused intensity and uplifting playlists, quickly became a studio sensation. In November 2023, Jenn celebrated her 10-year anniversary with Peloton, maintaining her status as one of the platform’s most beloved instructors. She draws inspiration from her experiences as a dedicated mom of two, igniting a fire in her Peloton members.
Pam Sunshine, known as “Sunny” on social media, has over 30 years of experience in the fashion industry. As a mother of two girls, her innate sense of style extends beyond fashion to wellness, self-care, food, entertaining, travel, and more. Sunny is the go-to friend for outfit advice, perfect gifts, or simply being a trusted source of guidance. Her keen eye for detail and impeccable taste have garnered a loyal following.
Sunny and Jenn’s viral breakthrough on TikTok came from a video posted by @classofpalmbeach, where they showcased their outfits on the streets of Palm Beach, FL. The video received 2M likes and 17M views, signaling that they were onto something significant.
Following their first video, Jenn received hundreds of DMs and comments on her personal Instagram, prompting them to create their own account. They quickly built a wildly popular platform on TikTok and Instagram, documenting their daily lives, funny mom moments, outfits of the day, home and lifestyle must-haves, and more. Their relatable content has attracted every generation, embracing these virtual BFFs and their decades-spanning friendship.
Since their social media launch in July 2023, @SunnyandJenn have secured partnership deals with Laura Geller, MB Styles Jewelry, and TAJA Candles, among others.
Adding to their array of deals, partnerships, and upcoming events, the dynamic duo is set to launch their podcast, “Sunny and Jenn,” in Fall 2024. This weekly podcast will capture the same lively banter they’re known for on social media, featuring special guests and offering plenty of laughs, advice, and recommendations.
