Victor Belmondo Named Berluti’s Brand Ambassador for 2025

By James Corbe

French luxury powerhouse Berluti has unveiled Victor Belmondo, a rising star in French cinema, as its brand ambassador for 2025. The actor, celebrated for his French and Italian heritage, carries the legacy of his grandfather, the iconic Jean-Paul Belmondo, a central figure of French New Wave cinema.

“Victor Belmondo embodies the essence of Berluti – a seamless blend of tradition and modernity, sophistication and boldness,” shared Berluti CEO Jean-Marc Mansvelt. This partnership underscores the brand’s dedication to timeless elegance infused with a fresh perspective.

Belmondo makes his debut in Berluti’s 2025 campaign, styled in standout pieces from the brand’s latest collection. The campaign showcases his undeniable charm in key looks, including a tailored trench coat, a striking red blouson, and a sleek forest green blazer. Accessories play a starring role, with New Oslo derbies and Playtime sneakers perfectly completing each ensemble.

This collaboration marks a new chapter for Berluti, celebrating heritage while embracing the future of modern luxury.