UGG x Palace Turns Looney Tunes Nostalgia Into Streetwear Currency

By Dwayne Johannes

UGG and Palace come together for a collaboration that feels less like a novelty drop and more like a considered cultural crossover. Rooted in California ease and sharpened by London skate sensibility, the capsule pulls from Looney Tunes nostalgia and reframes it through a contemporary streetwear lens. It’s playful without being gimmicky, leaning into shared iconography rather than chasing fleeting hype.

At the center of the collection are reworked versions of UGG’s Ultra Mini and Tasman, both elevated with multi-layer embroidery that captures the eternal cat-and-mouse tension between Sylvester and Tweety. Rendered in chestnut, yellow, and black, the footwear balances familiarity with irreverence. Palace’s logo floats among cloud motifs, creating a visual dialogue between skate culture and cartoon fantasy that feels intentional rather than ornamental.

The collaboration extends beyond footwear into a concise apparel offering that reads as classic Palace with a Looney Tunes twist. A wool varsity jacket anchors the range, joined by a hooded sweatshirt, T-shirt, and joggers, each piece showcasing the cartoon characters in varying color treatments. With Warner Bros. Discovery Global Consumer Products lending characters that date back nearly a century, the collection taps into generational memory while maintaining a modern silhouette and fit.

The campaign, directed by longtime Palace collaborator Adam Toddhunter, leans fully into surreal storytelling. Shot inside a fictional hotel, the video features Palace skateboarder Alexandrino Ferreira da Silva and British DJ Shygirl alongside an animated Sylvester. Quick cuts, practical effects, and a deliberately disorienting pace recall ’90s-era music videos, prioritizing mood and movement over polish. Alexandrino navigates maze-like corridors, doors that lead nowhere, and repeated versions of himself, creating a fever-dream narrative that mirrors classic cartoon logic.

Cartoon tropes are woven throughout the film, from peepholes to sudden appearances, blurring the line between reality and animation. Toddhunter’s approach underscores how atmosphere can be built through timing and visual rhythm rather than budget alone, reinforcing Palace’s long-standing preference for character-driven storytelling.

For UGG, the collaboration is another step in its ongoing evolution. Despite its Hollywood associations and multi-billion-dollar global footprint, the brand continues to emphasize its roots, founded in 1978 by an Australian surfer on the California coast. That heritage of authenticity aligns naturally with Palace’s own resistance to overproduced hype cycles.

The Looney Tunes element, while unexpected on paper, makes cultural sense in execution. The Tweety-and-Sylvester chase is a shared reference point for anyone who grew up on Saturday morning cartoons. Translating those characters onto an Ultra Mini or Tasman creates instant recognition, bridging comfort, nostalgia, and street credibility in a way that feels organic.

The UGG x Palace collection is available now on PalaceSkateboards.com and at select Palace stores in London, New York, Los Angeles, Tokyo, and Seoul, with additional availability through Dover Street Market concessions. One-day pop-ups are also planned for Shanghai, Berlin, and Chicago.