Troye Sivan Named Rabanne’s Global Makeup Brand Ambassador

By Kyra Greene

Rabanne, known for its iconic ambassadors who redefine avant-garde spirit for new generations, proudly announces Troye Sivan as its Global Makeup Brand Ambassador. This exciting news comes just one year after Rabanne launched its groundbreaking beauty collection.

Troye Sivan, a GRAMMY-nominated singer, songwriter, and actor, has made a significant impact in music, fashion, and LGBTQIA+ representation. With standout roles in Hollywood films and high-fashion collaborations, Troye has captivated a global audience of 39 million followers. His relationship with Rabanne includes his appearance in the iconic “Rush” video wearing Rabanne, and his attendance at the SS24 Rabanne show, adorned in La Maison’s latest designs and makeup.

Hailing from Perth, Australia, Troye’s rise to stardom began with the EPs “TRXYE” and “Wild.” His discography includes the debut album “Blue Neighbourhood,” sophomore album “Bloom,” the 2020 EP “In A Dream,” and his third studio album, “Something To Give Each Other.” TIME has hailed him as “the perfect pop star,” and he has received two GRAMMY nominations, six ARIA Awards, a Billboard Music Award, three MTV Europe Music Awards, and two GLAAD Media Awards. His song “Revelation,” a collaboration with Jónsi for “Boy Erased,” was nominated for a Golden Globe and shortlisted for an Oscar.

Troye recently completed the European leg of his “Something To Give Each Other” tour and will continue touring globally. This fall, he will co-headline the “SWEAT” tour with Charli XCX in the United States.

In his debut campaign for Rabanne, Troye will showcase the NUDES collection—a next-generation beauty line inspired by Rabanne’s iconic fashion fabrics. The campaign, shot by Louise and Maria Thornfeldt, features makeup looks created by Rabanne Beauty Creative Director Diane Kendal. Troye embodies the campaign’s manifesto of #NoFilterBeauty, promoting timeless yet fresh looks that encourage self-empowerment and authenticity.

“I’ve always been attracted to Rabanne’s effortless vibe. I love to play and express myself, and I have actively worked over the years to unlearn any restrictions I put on myself when it comes to fashion and beauty. Something about Rabanne just feels very right to me personally, and their approach to fashion and beauty is aligned with mine,” said Troye Sivan.