Tory Burch Unveils Sublime: A Fragrance That Embodies Sensuality and Strength Starring KENDALL JENNER
By Jessica Cruz
Tory Burch, a name synonymous with American luxury, has once again set the stage with her latest fragrance launch, Sublime. This new scent, created in partnership with global beauty giant Shiseido Americas Corporation, is more than just a fragrance—it’s a statement. Fronted by supermodel and entrepreneur Kendall Jenner, the campaign for Sublime was brought to life through the visionary lens of renowned photographers Mert Alas and Marcus Piggott, with creative direction by Be Good Studios.
“Sublime is beautiful, it’s sexy, it’s confident,” says Jenner, capturing the essence of the fragrance. “I’ve always admired Tory for what she represents, and this collaboration felt authentic and seamless for me.”
The campaign is as captivating as the fragrance itself, featuring a visually arresting video with original music by London artist Bakar, who reimagines Edwyn Collins’s iconic 1994 track, “A Girl Like You.” In the video, Kendall holds a sculptural interpretation of the Sublime bottle, designed by acclaimed artist Malin Ericson. The bottle, a modern take on Tory’s iconic Double T logo, features a curvilinear glass design capped with a silver, off-center logo—a playful yet sophisticated touch.
“Kendall embodies a quiet strength,” says Burch. “She is confident, unapologetic, and serves as a role model for many. This collaboration was about more than just a face; it was about finding someone who truly represents the modern woman.”
The fragrance itself is a study in contrasts, reflecting the complexity of today’s women. Sublime is a harmonious blend of unexpected notes: the sensuality of leather paired with delicate rose, osmanthus flower, earthy vetiver, and bright mandarin. Tory worked closely with Givaudan Master Perfumer Rodrigo Flores-Roux, Perfumer Christine Hassan, and Shiseido to craft this unique scent, anchored by hints of ivy, patchouli, and magnolia.
“Sublime is the ultimate expression of how every woman wants to feel—confident, sensual, and strong,” Burch shares. “It’s a feeling that knows no bounds… a reminder that with the right mindset, anything is possible.”
The Sublime fragrance by Tory Burch is available starting today at Ulta, Tory Burch boutiques, and on toryburch.com. Additional global retailers will roll out the fragrance in Fall 2024. The line includes a full-size 90mL bottle for $155, a 50mL bottle for $125, a 30mL bottle for $85, and a 10mL travel spray for $35.
