The King of Cool: Usher Joins Ralph Lauren Fragrances as the Face of Ralph’s Club New York

By Jayson Echo

In a union of timeless elegance and modern swagger, Ralph Lauren Fragrances has announced its boldest move yet—tapping global icon and eight-time Grammy Award winner USHER as the face of its newest scent: Ralph’s Club New York Eau de Parfum. This marks both the brand’s first-ever fragrance collaboration with a major award-winning music artist and the artist’s debut in the luxury fragrance world.

Set against the backdrop of Manhattan’s high-gloss history and electric now, Ralph’s Club New York is more than a fragrance—it’s a vibe. The scent is tailored for the rule-breakers, the showstoppers, and those who know that confidence is the best cologne. And who better to personify that spirit than USHER, a cultural maverick whose name is synonymous with suave.

For over three decades, USHER has been redefining what it means to entertain. Whether dominating charts with era-defining hits like “Yeah!” and “Confessions” or commanding stages from Las Vegas to the Super Bowl, he has consistently pushed the edge of artistry, fashion, and influence. But beyond the music and movement, it’s his unshakable aura—equal parts magnetism and discipline—that made him the ideal muse for Ralph Lauren’s next era.

“I have the greatest respect and admiration for what Mr. Lauren has accomplished… this partnership feels like coming home,” USHER said of the collaboration, which he sees as a seamless extension of his own evolution as a creator and entrepreneur.

It’s a sentiment echoed by Charles Finaz de Villaine, Global President of Ralph Lauren Fragrances: “USHER is the dream artist to bring this power, creativity, and boldness to life.” The partnership signals a daring new chapter—one that trades predictability for personality, and polish for presence.

More than just a campaign, this collaboration is a cultural moment. It nods to the golden age of New York glamour while channeling the urgency and individuality of now. USHER, with his generational artistry and tireless mentorship through his New Look Foundation, embodies the kind of legacy Ralph Lauren has always stood for: class with edge, power with purpose.

In Ralph’s Club New York, scent becomes statement—and USHER wears it well.