Tech Meets Culture: LG Partners with will.i.am to Redefine Audio with Xboom

By DaMarko Webster

LG Electronics (LG) has joined forces with creative visionary and tech-savvy musician will.i.am to revolutionize its audio brand under the new label, “xboom by will.i.am.” This collaboration aims to elevate xboom as a culture-driven brand with urban aesthetics and cutting-edge technology, promising a transformative audio experience for consumers.

In a move that blends music, technology, and cultural innovation, LG has appointed will.i.am as xboom’s “Experiential Architect.” This role positions the artist and entrepreneur at the helm of xboom’s evolution, where his expertise in pop culture and technology will shape product design, development, and branding strategies.

“Working with LG opens the door to dynamic experiences that resonate with a broader community of music enthusiasts,” said will.i.am. “We aim to create an iconic culture where people can explore their passion for music in unprecedented ways.”

The first wave of products under the “xboom by will.i.am” line will debut at CES 2025, featuring Bluetooth speakers and wireless earbuds. At the forefront is the xboom Buds, boasting a sound profile crafted with will.i.am’s signature touch. These earbuds deliver rich bass, balanced tones, and dual listening modes tailored for dynamic or relaxing audio experiences.

LG’s advanced design ethos is evident in clever touches like easy-to-hold straps for speakers and vibrant, interactive lighting that syncs with the beat. Ergonomic earbuds provide optimal comfort, combining functionality with superior sound quality.

What truly sets this collaboration apart is the integration of RAiDiO.FYI, will.i.am’s AI-powered conversational media platform. This feature transforms traditional audio experiences by offering interactive, real-time engagement with curated content, enabling users to immerse themselves in music, talk shows, and cultural infotainment like never before.

“RAiDiO.FYI will redefine how people connect with audio content, creating deeper interactions with music and culture,” noted will.i.am.

“This launch signifies a major milestone in merging LG’s wireless earbuds and Bluetooth speakers into a unified audio brand,” said Lee Jeong-seok, head of LG Media Entertainment Solution Company’s audio business division. “Our partnership with will.i.am is critical in reshaping LG xboom’s identity, making it a lifestyle statement as much as a technological innovation.”

With the “xboom by will.i.am” line, LG is not just advancing its audio technology—it’s carving out a space where tech, culture, and artistry converge, setting a bold precedent for the future of sound.