Target Serves Up Exclusive Pickleball Collection with Popular Tennis Brand Prince

By Brian Johnson

Target Corporation has introduced an exclusive pickleball collection in collaboration with tennis and lifestyle brand Prince, catering to the rapidly growing interest in the sport. The Prince for Target collection boasts nearly 80 items ranging from apparel to accessories and sporting goods, priced affordably starting at $9.99, with most items under $50. Whether beginners or seasoned players, enthusiasts will find something to suit their needs—from stylish outfits like skirts and retro-inspired track suits to coordinated sporting gear such as paddles, pickleballs, and duffels. Available in most Target stores and online at Target.com starting Saturday, April 20, the collection is expected to sell out quickly.

Jill Sando, Target’s executive vice president and chief merchandising officer of apparel & accessories, home, and hardlines, emphasized the appeal of Target’s exclusive collections in providing customers with trendy, high-quality products at unmatched value. Partnering with Prince aligns perfectly with Target’s mission to offer pickleball enthusiasts top-notch apparel and equipment at accessible prices.

The Prince for Target collection, developed closely with the Prince design team, showcases vibrant colors and patterns across men’s and women’s apparel, complementing the pickleball paddles and accessories. Rooted in both brands’ expertise in apparel and sporting goods, the collection embraces the joy of pickleball while embracing the athleisure trend.

Key pieces from the collection include retro-inspired track suits and sets for versatile styling, pleated skirts and dresses for on-court elegance, and pickleball paddles adorned with colorful artwork that harmonizes with the apparel’s aesthetic.