SYKY Unveils Revolutionary Fashion Experience on Apple Vision Pro

By DaMarko Webster

Luxury fashion platform SYKY announces the launch of its groundbreaking fashion experience on Apple Vision Pro, debuting with an exclusive showcase from avant-garde Japanese label Anrealage. The SYKY app offers fashion enthusiasts an unprecedented gateway to explore the worlds of iconic designers and fashion houses in a manner never seen before.

Bridging the gap between digital and physical fashion, the SYKY app crafts a spatial environment that immerses visitors in an interactive world where luxury craft and design come to life in the most inspiring and creative ways. The hyper-real depth, textures, and storytelling elements create levels of immersion previously only attainable through physical fashion experiences, such as runway shows.

“At SYKY, we believe that the fashion industry is entering a period of remarkable change as realities merge and digital fashion experiences blend with the physical world,” says Alice Delahunt, CEO and Founder of SYKY. “We’re excited to continue leading this new frontier with the launch of our Apple Vision Pro app, where we will transport consumers to the front row of the fashion industry, offering them access to impeccable design and inspiration with the ultimate luxury fashion experience.”

Within the SYKY universe, glowing archways serve as portals into custom-built designer spaces. The debut showcase features Anrealage and its visionary founder, Kunihiko Morinaga. The Japanese label has crafted an exclusive centerpiece for the launch, The Pyramid Dress—a structural, color-changing masterpiece inspired by a bespoke Anrealage gown worn by Beyoncé on her Renaissance tour, and designs from the label’s HOME collection.

Designed to empower discovery, the experience leverages the powerful hand-and-eye-tracking capabilities of Apple Vision Pro, unveiling storytelling moments at every touchpoint. Visitors can step up close to The Pyramid Dress, move around it, and uncover interactive elements to learn more about the design, fabrics, and creative processes behind it. They can also go behind the scenes with Morinaga-san to hear more about his craft, the collaboration, and the future of fashion in his own words.

“Fashion shows, which once required extensive travel and the experience of purchasing clothes from stores, can now be accessed simply by putting on a device in your own room. All the constraints of reality are removed, allowing one to freely experience the extraordinariness of fashion from their own space,” says Kunihiko Morinaga, designer and founder of Anrealage. “I’m incredibly honored to work with SYKY on the debut launch of their Apple Vision Pro experience and am excited to offer consumers a new and novel way to interact with my designs whenever and wherever.”

For Morinaga, who creates in 3D before bringing designs to life as physical pieces, crafting The Pyramid Dress for SYKY was a novel experience. Freed from the constraints of real-world processes, he was able to work fluidly with myriad textures, fabrics, and forms, bringing The Pyramid Dress to life organically. The piece further explores his concept of garments as billowing structures that become their own spaces, inviting people to inhabit them.

SYKY’s collaboration with Anrealage on Apple Vision Pro marks the platform’s inaugural steps into spatial computing. Following this debut showcase, SYKY will curate further works with the world’s leading fashion houses. Visitors will have the opportunity to enter digital extensions of ateliers, design spaces, fashion presentations, or new retail environments to examine custom-designed garments in unprecedented detail.

SYKY remains at the forefront of the intersection of fashion and technology, continuously pushing boundaries to bring enthusiasts and collectors closer than ever to the world of luxury fashion.