Sophie Turner Teams Up with Elderflower Liqueur to “Spritz Up Your Summer”

By Kyra Greene

Elderflower Liqueur has just announced a dazzling new collaboration with renowned actress Sophie Turner, aimed at adding a touch of sparkle to your summer. Launching today, the campaign features a vibrant content series where Sophie searches for her “perfect match” in the South of France, all while showcasing the brand’s signature cocktail, the ST-GERMAIN Hugo Spritz.

Turner, known for her role in the “Game of Thrones” series, joins the ST-GERMAIN team to inspire people everywhere to “Spritz Up Your Summer.” The campaign will keep the summer vibes rolling with a unique pop-up, the Spritz Counter, set to debut at the luxury retailer Bergdorf Goodman. This playful twist on the classic beauty counter allows guests to sample the refreshing ST-GERMAIN Hugo Spritz.

“I am thrilled to collaborate with the ST-GERMAIN team to help inspire people to spritz up their summer,” Turner exclaimed. “The ST-GERMAIN Hugo Spritz is certainly my go-to cocktail this season.”

The ST-GERMAIN Hugo Spritz, made with elderflower liqueur, prosecco, soda water, and garnished with mint and lime, has soared in popularity. The cocktail has become a social media sensation, amassing over 290 million TikTok views and significant increases in Google searches in both the U.S. and the UK.

Emma Fox, Global Vice President of ST-GERMAIN, praised Turner for her “refreshing charm and style,” which perfectly match the cocktail’s “sweeter, brighter, and lighter taste.” Fox highlighted that the partnership marks an exciting new chapter for the brand as the Spritz ranks among the top 10 most ordered cocktails.

In addition to the digital campaign, the ST-GERMAIN Spritz Counter at Bergdorf Goodman promises a chic and interactive experience. Running from July 17-21, visitors can sample the ST-GERMAIN Hugo Spritz on the beauty floor before heading upstairs to enjoy the cocktail at the BG restaurant, all while taking in stunning views of Central Park.

Get ready to “Spritz Up Your Summer” with Sophie Turner and ST-GERMAIN’s Hugo Spritz—your perfect match for sunny days and sparkling evenings!