Soho House Opens Its Doors in São Paulo

Soho House has officially opened its first South American location in São Paulo, marking its second venture into Latin America. Situated within the Cidade Matarazzo complex in the Bela Vista neighborhood, this new location offers a blend of luxury and local culture.

The São Paulo club features 32 rooms, a gym, a rooftop pool bar, a restaurant, and various club spaces designed in collaboration with local artisans. The interiors showcase Brazilian craftsmanship, creating a unique and authentic atmosphere. The central courtyard, adorned with large arched glass windows, seamlessly integrates indoor and outdoor spaces, providing members with a versatile environment to socialize, dine, drink, and unwind. The facility includes the Sitting Room, Main Bar, Game Room, Drawing Room, Condessa Room, and more. The gym boasts state-of-the-art equipment and a studio for daily fitness activities, while the rooftop pool bar offers a perfect spot for members to bask in the sun.

Executive Chef João Melo leads the culinary team, combining Soho House classics with contemporary Brazilian cuisine. The club’s terrace, which can accommodate 68 people, offers an open-air setting surrounded by lush greenery. Additionally, the house features an impressive art collection showcasing works from over 60 Brazilian artists, including Alexandre Da Cunha, Antonio Tarsis, Castiel Vitorino Brasileiro, Jaime Lauriano, Larissa de Souza, Leda Catunda, Paulo Nimer Pjota, Marina Perez Simão, Nazareth Pacheco, and Yuli Yamagata.