Sally Beauty and Instacart Launch Nationwide Same-Day Delivery Service

By Laurieann Smith

Sally Beauty, the leading professional hair color and care retailer, has announced a nationwide partnership with Instacart, the top grocery technology company in North America, to offer same-day delivery from over 2,200 Sally Beauty store locations. Customers can now choose from over 7,000 products, including hair color, hair care, and skin and nail items from proprietary brands, and have them delivered directly to their doorstep in as fast as an hour.

Following a successful initial collaboration with Instacart earlier this year, this partnership is now available nationwide. By combining Instacart’s efficient delivery network with Sally Beauty’s extensive range of quality beauty products, consumers can enjoy unparalleled convenience.

“Our partnership with Instacart builds upon our ongoing omni-channel strategy and commitment to enhance accessibility,” said Natalie Lockhart, Group Vice President of Strategy, Customer Insights & Digital Experience at Sally Beauty. “We remain focused on putting our customers first by offering the latest technology and shopping options to ensure they have greater access to all their beauty essentials.”

“We’re thrilled to continue broadening our offerings beyond grocery by partnering with Sally Beauty to deliver an extensive range of beauty products,” said Blake Wallace, Senior Director of Retail Partnerships at Instacart. “This partnership not only enhances Sally Beauty’s e-commerce capabilities but also addresses the growing demand for quick delivery of everyday beauty products, ensuring customers can receive their essentials when they need them.”