Rosé of Blackpink Stuns in Puma Palermo Debut: A Fashion-Forward Fusion

By Ty Oliver

Blackpink’s Rosé has officially ignited her partnership with Puma, delivering a debut campaign that is nothing short of spectacular. The global K-pop star, known for her unparalleled style, showcases the iconic Puma Palermo in a way only she can, infusing the classic silhouette with her vibrant and fresh energy.

Against the dynamic backdrop of Seoul’s bustling streets, Rosé effortlessly models the Palermo Vintage in striking “Cobalt” and “Black” colorways. The low-top sneaker’s bright, playful hues, paired with its timeless Terrace Gum sole, perfectly complement her stadium-inspired Puma ensembles. The result is a seamless blend of music and fashion, bringing a new vitality to this iconic sneaker.

This collaboration is part of Puma’s “Rewrite the Classics” program, which honors the brand’s most enduring sneaker designs while reintroducing them to a new generation. With Rosé, whose real name is Roseanne Chae-young Park, at the helm, the partnership promises to infuse Puma’s global campaigns with her unique vision, voice, and artistic insight. This fusion of style and storytelling is set to captivate fans and fashion enthusiasts alike, heralding a new era for Puma’s timeless classics.