Pharrell Williams Unveils LVERS: His Debut Fragrance for Louis Vuitton

By Dwayne Johannes

Summer brings the arrival of fresh fragrances, and this season is no exception with Pharrell Williams’ latest release in collaboration with Louis Vuitton. Known for his creative leadership in the brand’s menswear, Williams has now ventured into fragrance with LVERS, a scent designed to captivate the senses.

This isn’t Williams’ first experience in the fragrance industry—he launched a scent in 2014. However, LVERS marks his debut with Louis Vuitton, making it a noteworthy release in the beauty world. Created in partnership with master perfumer Jacques Cavallier-Belletrud, LVERS embodies uniqueness and broad appeal, transcending traditional gender and age boundaries.

Williams is renowned for his meticulous attention to detail, which is evident in the creation of LVERS. He collaborated closely with Cavallier-Belletrud, who highlighted the importance of olfactory experiences in evoking memories. This commitment to crafting a memorable fragrance is clear in every aspect of LVERS.

The inspiration behind LVERS is light, a concept Williams explored with Cavallier-Belletrud and his daughter Camille, also a perfumer. The fragrance is a poetic interpretation of sunlight, aiming to capture its essence in a bottle. Discussions about the fragrance’s direction began shortly after Williams’ debut Vuitton show, focusing on the natural diversity of light produced by photosynthesis.

A standout feature of LVERS is the use of galbanum resin, an ingredient that immediately appealed to Williams. Derived from an Iranian plant, galbanum adds a fresh, green note to the fragrance. Cavallier-Belletrud emphasizes its rarity and connection to nature, while ginger extract contributes additional freshness. Galbanum served as the starting point for the fragrance, providing a unique challenge and opportunity for the creators.

Williams’ sensory experiences played a crucial role in shaping LVERS. He describes the fragrance in terms of color, noting its blues and light blues with hints of purple. The scent is sweet and elegant, reminiscent of familiar yet elevated aromas.

This collaboration between Pharrell Williams and Louis Vuitton introduces a fragrance that is both innovative and timeless, promising to leave a lasting impression on the beauty industry.