Nike and SKIMS Join Forces to Revolutionize Fitness and Activewear with NikeSKIMS

By DaMarko Webster

Nike and SKIMS are reshaping the global fitness and activewear industry with the launch of NikeSKIMS, a groundbreaking brand that merges innovation with inclusivity. This long-term partnership will introduce an extensive product line designed to welcome more athletes and women into the world of sport and movement. The highly anticipated first collection will debut in the United States this Spring, available online and at select retail locations, with a global expansion set for 2026.

NikeSKIMS combines Nike’s cutting-edge approach to sport science, athlete insights, and performance-driven innovation with SKIMS’ expertise in body-contouring design and solutions for every body. The collaboration celebrates every facet of athleticism—from elite competitors to everyday movement enthusiasts—by delivering products that embrace and enhance natural body shapes.

“We are thrilled to launch NikeSKIMS and redefine activewear for the next generation of athletes,” said Heidi O’Neill, President of Consumer, Product & Brand at Nike, Inc. “By combining the strengths of both brands, we are unlocking an unprecedented opportunity to revolutionize the industry with innovation and inclusivity at the core. Our mission is to empower athletes with products that make them feel both strong and confident.”

Jens Grede, Co-Founder & CEO of SKIMS, echoed this excitement, stating, “SKIMS has transformed the intimates and loungewear industry over the past five years. Partnering with Nike, the global leader in athletic performance and innovation, allows us to set a new standard in fitness and activewear. This collaboration is about empowering individuals through body confidence and self-expression, blending SKIMS’ commitment to form with Nike’s relentless pursuit of performance excellence.”

Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, emphasized the partnership’s focus on inclusivity and design precision. “Nike and SKIMS share a commitment to pushing boundaries and celebrating the power of women. Every detail in this collection has been meticulously crafted to sculpt, support, and perform for every body. We can’t wait to reveal our first collection this Spring.”

NikeSKIMS promises to deliver a transformative approach to activewear, setting a new benchmark in performance, style, and body-conscious innovation. Stay tuned for the official release and experience the future of fitness fashion firsthand.