MUSTAAAAAAAAAARRRD Meets Mustard: The Culture-Mixing Collab We Never Knew We Needed
By Brian k. Neal
Real ones know there are only two legendary mustards—one belongs in your kitchen, the other in the studio. Last night, on the biggest night in music, HEINZ and Grammy-winning producer Mustard made history, officially dropping the Mustard x Mustard collaboration. This isn’t just a condiment—it’s a culture shift. The announcement teases a year filled with surprises, including a brand-new, limited-edition HEINZ product crafted by Mustard himself. As the newly anointed Chief Mustard Officer, he’s not just putting his name on it—he’s redefining the game.
For the first time in nearly a decade, HEINZ Mustard is getting a remix, and who better to mix it than a producer who shaped the sound of modern hip-hop and R&B? Mustard (real name Dijon, fittingly) has been a trailblazer, crafting beats that have defined a generation, and inspiring the viral “MUSTAAAAAAAAAARRRD” producer tag that echoes across his chart-topping hits. His love for HEINZ isn’t just for show—his signature diamond-encrusted HEINZ Mustard chain is proof that this is more than just branding; it’s a lifelong passion. Rooted in the power of a mustard seed—both metaphorically and literally—this partnership is the bridge between music, culinary artistry, and cultural legacy.
“This collab coming to life is a big deal and something that has been decades in the making for me,” Mustard shares. “Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life. I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”
As Chief Mustard Officer, Mustard isn’t just lending his influence—he’s taking the reins. From remixing exclusive recipes to hosting events throughout 2025, this partnership is all about fusing flavor with rhythm. The announcement came with a short film flipping a classic HEINZ Ketchup ad into a Mustard-infused teaser, asking fans: Are you ready to taste the remix?
“Much like HEINZ, Mustard is someone who goes all in when he creates something to put out into the world,” says Todd Kaplan, North American Chief Marketing Officer for Kraft Heinz. “He has been a fan of the brand for years, so it was only a matter of time before Mustard met his perfect match with HEINZ. This partnership will bring an amazing new sauce remix that our collective fans will love. He has brought the same energy and commitment he pours into all of his music to this partnership, and we can’t wait for all the surprises in store for the year ahead!”
In a world where music and food are both integral to culture, Mustard x HEINZ is more than a collab—it’s a movement. And just like a fire beat or the perfect burger topping, real ones know: you can’t fake the sauce.
