MTN DEW Launches Limited-Time RED, WHITE & BLUE Flavors to Celebrate Summer Outdoors
By Micheal Blue
As summer approaches, MTN DEW is celebrating the great outdoors with the launch of three new limited-time RED, WHITE & BLUE offerings. Whether you’re hiking, boating, or enjoying a bonfire with friends, there’s a MTN DEW flavor for every outdoor adventure.
Starting today, MTN DEW RED, WHITE & BLUE flavors are available in 20 oz. bottles and 12 oz. cans at major retailers and convenience stores nationwide for a limited time this summer. The lineup includes:
MTN DEW STAR SPANGLED SPLASH™: A dazzling red blend of berry flavors.
MTN DEW FREEDOM FUSION™: A frosty white lemonade white peach flavor.
MTN DEW LIBERTY CHILL™: A bold midnight blue blend of 50 flavors with a berry taste.
To encourage fans to try these new flavors and celebrate the official first day of summer, MTN DEW is hosting its first-ever MTN DEW Cooler Quest. This outdoor treasure hunt will feature 50 premium, insulated backpack coolers filled with the new MTN DEW flavors and a $250 gift card hidden across the country.
How to Join the MTN DEW Cooler Quest:
Mark Your Calendars: The quest kicks off on Thursday, June 20 – the first day of summer.
Visit the Website: Go to www.mtndewcoolerquest.com at 12:00 PM ET on June 20 to get the GPS coordinates of 10 outdoor locations in popular parks.
Start Searching: Each location will have 5 coolers waiting to be found. Grab your friends and gear, and embark on the quest!
“There are two things our MTN DEW fans look forward to every summer – new limited-edition flavors and a chance to spend more time outdoors. This year, we decided to give our fans what they want by merging these two passions with this latest MTN DEW offering that’s bound to fuel their outdoor adventures,” said JP Bittencourt, Vice President of Marketing at MTN DEW.
The MTN DEW Cooler Quest continues the brand’s celebration of the outdoors, following the launch of the MTN DEW Outdoor Gear rewards program earlier this year. This program allows MTN DEW drinkers to earn an assortment of outdoor gear with the purchase of specially marked MTN DEW flavors. Enjoy the summer with MTN DEW’s latest offerings and join the adventure!
