Matt Rife Brings His Signature Crowd Work to Azar: The Video Chat App Taking Over Gen Z

By DaMarko Webster

Comedian Matt Rife, celebrated for his masterful crowd work and unscripted audience interactions, is expanding his reach with a new digital platform—Azar. Partnering with the global video chat app, Rife aims to introduce it to the U.S. market and encourage Gen Z to embrace Azar as their go-to destination for spontaneous, real-time conversations.

“It’s no surprise I love to yap with strangers—it’s literally my job. The magic of these conversations, whether on stage or in real life, keeps me going. That same energy happens on Azar every day, and I’m excited to celebrate that through this campaign,” Rife shared about the collaboration.

Azar, known for its fun, casual, and spontaneous connections, is a perfect fit for Rife’s brand of comedy. Through social content captured while using Azar, Rife showcases the thrill and energy of these instant interactions, demonstrating how easy it is to meet new people with just a tap.

“What I love most about what I do is connecting with my audience in the moment—no scripts or filters. It’s real and authentic,” Rife adds. “And that’s what I love about Azar. It lets you experience that same live, raw connection with people from all over, making it easy and a whole lot of fun.”

Rife took to social media to share his enthusiasm:

@matt_rife: “No joke, Azar is my new favorite app for a good yap! When I’m bored or want someone to make ME laugh, I hop on @Azar Official to connect with someone new and interesting! I’d love to yap with you next! So download the app today https://bit.ly/4hbZdYf #AzarPartner”

Although new to the U.S., Azar has already made a global impact. With 9.5 million monthly active users across 188 countries and over 100 billion matches, the app is quickly becoming a hub for meaningful connections. It also offers personalized matchmaking based on gender and country preferences, helping users find like-minded people in a safe environment.

Prioritizing user security, Azar employs proprietary AI technology and real-time moderation to block harmful content, ensuring a positive experience for everyone. Users can also report or block inappropriate behavior at any time.

For those looking to expand their social circle, there’s no better time to join the conversation. Download Azar today from the Apple App Store and Google Play, and start yapping with people around the world.