Luxury Reframed: Google Partners with Gentle Monster to Define the Future of Fashion-Tech
By DaMarko Webster
When Google sought a partner to bring elegance to its AI smart eyewear, it turned to none other than Gentle Monster—the Korean powerhouse famed for eyewear as sculpture and spectacle.
Announced at I/O 2025, the collaboration introduces Gentle Monster as the first official design house to shape Android XR’s smart glasses, pushing wearable tech into the realm of lifestyle luxury.
With comfort, craftsmanship, and clean lines at its core, the eyewear is poised to integrate XR intelligence with aesthetic sophistication. Google XR’s Shahram Izadi summed it up best: “When innovation looks this good, it belongs in your life—not just your pocket.”
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