Lululemon Welcomes Seven-Time F1 World Champion Lewis Hamilton as Newest Ambassador

By Jazz Simone

Lululemon has announced that seven-time Formula 1™ World Champion Lewis Hamilton is joining the brand as its newest Ambassador. Known for his dominance on the track and his bold sense of style, Hamilton will collaborate with Lululemon to enhance performance gear, drive design innovation, and further global advocacy initiatives.

With the most Grand Prix victories, podium finishes, and pole positions in Formula 1 history, Hamilton is a true icon of the sport. Off the track, he has become a force in fashion, recognized for his fearless style and trendsetting looks. Beyond racing and fashion, Hamilton is a passionate advocate for diversity, equity, and inclusion in motorsport and broader social justice initiatives.

“Lululemon’s products are top-tier in quality, look incredible, and deliver the performance I need,” said Hamilton. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire communities to be the best versions of themselves.”

As an Ambassador, Hamilton will work closely with Lululemon’s Research and Innovation and Design and Development teams, providing insights to shape future athletic and lifestyle collections. In addition, Lululemon’s Centre for Social Impact will collaborate with Hamilton’s global foundation, Mission 44, integrating movement and mental wellness programs into initiatives that support young people through education, employment, and empowerment.

“We’re thrilled to welcome Lewis to the Lululemon collective,” said Nikki Neuburger, Chief Brand and Product Activation Officer at Lululemon. “He’s a game-changer in every sense—his dedication to performance, well-being, and social impact aligns perfectly with our brand. We’re excited to work with him to innovate, inspire, and drive positive change.”

Hamilton will also be featured in Lululemon’s upcoming global campaign, No Holding Back, which showcases the rigorous physical and mental training required to be a champion. The campaign highlights Lululemon’s latest men’s training apparel, including the popular Metal Vent Tech line.

With this partnership, Hamilton joins a growing list of Lululemon Ambassadors, including PGA golfers Min Woo Lee and Max Homa, ATP tennis star Frances Tiafoe, WTA pro Leylah Fernandez, NFL wide receiver DK Metcalf, NBA player Jordan Clarkson, and NHL player Connor Bedard.