Louis Vuitton Accelerates into Formula 1 with Historic Partnership

By Frances Dupont

Luxury fashion house Louis Vuitton has made history by securing a landmark 10-year partnership with Formula 1, becoming an Official Partner of the global motorsport and the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025. This unprecedented alliance underscores the ever-evolving relationship between high fashion and elite sports.

As Formula 1 commemorates its 75th anniversary in 2025, Louis Vuitton will make an indelible mark on the world’s most prestigious racing circuits. The brand’s presence will be unmistakable, with exclusive trackside branding—a first for Louis Vuitton at a major sporting event—along with its iconic Trophy Trunks, which will be showcased ahead of races and on the podium to celebrate the victors. This collaboration highlights the seamless fusion of fashion, culture, sports, and entertainment in today’s luxury landscape.

Louis Vuitton’s affinity for motorsports dates back to 2021 when it crafted a bespoke Trophy Trunk for the Formula 1 Grand Prix de Monaco. The latest partnership cements its deepening ties to the sport, leveraging its rich heritage of designing custom trunks for globally revered competitions, including the FIFA World Cup, the Ballon d’Or, and the Olympic Games.

The highly anticipated 2025 Formula 1 season will commence in Melbourne on March 16, with Louis Vuitton woven into the very fabric of the event. Upholding its mantra, “Victory travels in Louis Vuitton,” the maison seeks to elevate the grandeur of Formula 1, celebrating the zenith of athleticism and engineering excellence with unparalleled luxury and sophistication.