LG Sound Suite Reimagines Home Audio With Flexible Dolby Atmos Immersion

By DaMarko Webster

LG Electronics is redefining what home audio can be with the introduction of LG Sound Suite, a modular system designed to adapt to real living spaces rather than forcing consumers into rigid setups. At the center of the ecosystem is the H7 soundbar, the world’s first to feature Dolby Atmos® FlexConnect™, delivering immersive surround sound that intelligently adjusts to a room’s layout without the usual complexity of home theater installation.

LG Sound Suite is built around flexibility. Users can mix and match wireless components—including the M7 and M5 surround speakers and the W7 subwoofer—with or without the H7 soundbar, unlocking up to 27 different configuration possibilities. Whether someone is easing into immersive audio with a minimal setup or assembling a full 13.1.7-channel home theater, the system grows with them. When the H7 acts as the lead device, Dolby Atmos FlexConnect works with any TV via HDMI, while future software updates will extend FlexConnect support to LG’s 2026 premium TV lineup and select 2025 models, expanding the ecosystem even further.

The promise of Dolby Atmos FlexConnect is simple but powerful: immersive sound without friction. Explosions hit harder, dialogue feels more present, music gains depth, and live sports take on a new level of energy. Instead of carefully positioning speakers and navigating complicated calibration processes, users get audio that automatically tunes itself to their environment, ensuring consistent performance no matter where the speakers are placed.

This shift arrives at a moment when audio is once again claiming its place in the living room. As streaming has overtaken physical media, platforms increasingly deliver films, series, and live sports in Dolby Atmos and other advanced formats. With visuals reaching cinematic levels at home, consumers are demanding sound that matches. LG Sound Suite responds with wireless convenience, simplified setup, and high-performance audio that restores the emotional impact of true surround sound. Bluetooth and Wi-Fi connectivity make pairing and streaming effortless, turning setup into an extension of the listening experience rather than a barrier to it.

LG adds its own layer of intelligence through features like Sound Follow, which uses ultra-wideband technology to dynamically adjust the listening sweet spot based on where the viewer is seated. Combined with Dolby Atmos FlexConnect, this creates a personalized sound field that makes every seat feel like the best seat in the room. Room Calibration Pro further enhances the experience by analyzing acoustic characteristics and applying AI-driven processing to deliver balanced, room-filling sound tailored to each space.

Powering the H7 soundbar is LG’s most advanced audio brain yet: the α (Alpha) 11 AI Processor Gen 3, the same chip found in LG’s flagship OLED TVs. Bringing this level of processing to audio allows for greater precision and adaptability. With AI Sound Pro+, stereo content can be up-mixed into immersive multi-channel surround sound, while AI-based object separation keeps dialogue, music, and effects distinct and balanced. The system also adjusts audio profiles based on content type, ensuring optimal sound whether watching a film, gaming, or streaming music.

Every component in the LG Sound Suite features speaker units from Peerless, a brand with over a century of heritage in high-performance audio craftsmanship. The result is a system that balances cutting-edge flexibility with proven acoustic excellence. By pairing Dolby Atmos FlexConnect with Peerless speaker performance and LG’s AI-driven tuning, LG Sound Suite signals a new chapter in immersive home audio.

“Together with Dolby, we’ve made immersive audio flexible for every home,” said Lee Jeong-seok, head of the LG Media Entertainment Solution Company’s Audio Business Division. “LG Sound Suite combines Dolby Atmos FlexConnect with its wireless modular design and AI-driven tuning, so consumers can create the system they want and enjoy cinematic sound from any seat.”

John Couling, Senior Vice President of Entertainment at Dolby Laboratories, echoed that sentiment, noting that Dolby Atmos FlexConnect removes traditional barriers to great sound. Whether speakers are displayed prominently or tucked discreetly into a room, the technology adapts naturally, delivering immersive performance without complexity. With LG Sound Suite, Dolby Atmos is no longer just powerful—it’s personal.