Lewis Hamilton Shifts Gears from F1 to Fashion: Unveiled as Dior’s Latest Menswear Ambassador and Guest Designer
By Jules Webster
Lewis Hamilton, renowned for his seven Formula 1 world championships, has now added another prestigious accolade to his repertoire: Dior ambassador and guest designer. A long-time confidant of the luxury house and its creative director Kim Jones, Hamilton follows his triumphant British Grand Prix victory with a groundbreaking fashion announcement, becoming the latest menswear ambassador for the iconic French label.
In a stunning revelation, Hamilton has unveiled the complete lookbook for his lifestyle capsule collection, which he has meticulously guest-designed. Known for his daring fashion choices off the track, Hamilton has solidified his status as a style icon. This new collection mirrors his audacious and unique fashion sense. Kim Jones continues to enhance Dior Men’s modern yet timeless signature, reinterpreting the house’s codes with each new season. The upcoming capsule, inspired by Hamilton’s personal style, epitomizes a fusion of couture and practicality.
This boundary-breaking collection, designed as a lifestyle capsule, integrates functional attire for everyday wear, seamlessly blending streetwear and outdoor culture with the sophistication of luxury. It promises to redefine winter fashion with its array of pattern-centric sweaters, snow jackets, and accessories, including Dior-branded snowboards. Set to hit stores later this year, this collection marks the dawn of new ventures for Hamilton, who is set to transition from Mercedes’ F1 team, a partnership spanning 11 years, to Ferrari, where he will race starting in 2025.
Lewis Hamilton’s highly anticipated Dior lifestyle capsule will be available in stores and online starting October 17. Stay tuned for a collection that promises to set new trends in luxury fashion.
