Legacy, Loyalty, and the Long Game: Jeep and Juventus Keep the Partnership Rolling

BY Lu Leblanc

In a move that blends legacy with ambition, Jeep is once again lacing up with Juventus as the Official Sponsor across all three major teams—the men’s first team, women’s first team, and Juventus Next Gen. This marks a bold return to the iconic black-and-white kits and a continuation of a partnership that’s already defined more than a decade of European football.

First kicking off in the 2012–2013 season, the alliance between Jeep and Juventus now enters its fourteenth year. It’s a collaboration that has not only weathered the highs and lows of professional sport but thrived—bringing home 33 titles across squads, and becoming a fixture in both sports and automotive culture.

Jeep’s logo returning to the Juventus jersey isn’t just branding—it’s a signal. A signal of resilience, evolution, and shared values: boldness, innovation, and relentless drive. For Jeep, this season arrives at a turning point as the brand leans deeper into sustainable mobility, while staying true to its roots in off-road power and SUV design. The renewed partnership aligns perfectly with Jeep’s next chapter—ambitious, cleaner, and still unmistakably fearless.

In an era where sponsorships often come and go with little meaning, this renewed union underscores something deeper: two legacy names doubling down on grit, performance, and vision. Whether on the field or the open road, Jeep and Juventus are chasing greatness together.