Lacoste’s L003 Neo Shot: Where Sport Meets Style in Motion

By Porshe Lebow

Lacoste continues to redefine the fusion of athleticism and fashion with the launch of the L003 Neo Shot, a bold addition to its Spring/Summer 2025 collection. Designed with a fearless aesthetic and performance-driven details, the sneaker embodies the brand’s commitment to innovation.

The campaign, featuring choreographer Nicolas Huchard and dancer XiaoYi Liu, transforms movement into an art form, capturing the essence of confidence and self-expression. Set against a spinning clay stage reminiscent of a tennis court, the visuals pay homage to Lacoste’s sporting heritage while pushing creative boundaries.

“The L003 Neo Shot captures the essence of freedom with its daring design and energy,” says Huchard. “It’s bold yet effortless, technical yet stylish.”

Engineered for both function and style, the sneaker features a lightweight mesh upper for breathability, a nubuck toe cap for durability, and reflective overlays that add a futuristic edge. The EVA midsole and textured rubber outsole ensure grip and cushioning, making the L003 Neo Shot as practical as it is striking. Available in vibrant shades of blazing green, shadow black, and earth pink, the design channels the campaign’s dynamic energy.

With the L003 Neo Shot, Lacoste once again proves that sport and style are not just connected—they move together.