Kim Kardashian Teams Up with Beats Again for a Stylish New Headphone Line
By Jason Pena
Beats has unveiled its latest collaboration with media mogul Kim Kardashian, introducing a fresh take on the iconic Beats Studio Pro over-ear headphones. The new “Beats x Kim” collection will be available starting at midnight on Thursday, August 15, through Apple.com and Amazon.com, as well as select Apple retail stores.
The “Beats x Kim” collection is a blend of premium sound and high fashion, with three neutral shades inspired by Kardashian’s signature style: Moon (light), Dune (medium), and Earth (deep). These rich, earthy tones combined with the sleek design of the Studio Pro create an elevated listening experience that marries form with function.
This is not Kardashian’s first venture with Beats. In 2022, she collaborated on a special edition of Beats Fit Pro, which quickly became the brand’s best-selling partnership, selling out on Apple.com.
“I’m thrilled to bring these three chic, popular colors to Beats’ most iconic and advanced headphones,” said Kardashian. “Beats Studio has always been a fashion statement, and I can’t wait to see how people incorporate them into their personal style.”
To promote the launch, Kardashian and late-night host Jimmy Fallon joined forces for a playful campaign, where they competed to see who would earn the next Beats collaboration. The winner was revealed during Kardashian’s appearance on “The Tonight Show Starring Jimmy Fallon.” You can watch the campaign, produced by creative agency Mirimar, online.
The Beats Studio Pro offers a premium audio experience, featuring Active Noise Cancellation, Transparency modes, Personalized Spatial Audio with dynamic head tracking, UltraPlush leather cushions, up to 40 hours of battery life, Lossless Audio via USB-C, and improved call performance. It is also compatible with Android devices through the Beats companion app.
