Janhvi Kapoor Fronts a New Chapter for New Balance in India

By Jayson Echo

New Balance has officially entered a new cultural chapter, naming Janhvi Kapoor as its first-ever brand ambassador in India. The appointment marks a significant moment for the global athletic brand as it deepens its presence in one of its fastest-growing markets, blending sport, fashion, and self-expression in a way that feels distinctly current.

Kapoor’s rise across both cinema and style has positioned her as a defining voice for a new generation—one that values individuality, resilience, and authenticity over rigid norms. That balance between discipline and expression is central to New Balance’s ethos, making the partnership feel less like a traditional endorsement and more like a shared philosophy. Her recent appearance on the runway for Gaurav Gupta’s bridal couture show in Miami only further cemented her global fashion relevance.

For New Balance, Kapoor’s influence extends far beyond visibility. The brand points to her versatility as an actor, her connection with youth culture, and her advocacy for confidence and self-belief as key reasons for the collaboration. Together, they aim to champion personal journeys—whether on the track, in the gym, or through everyday life—without compromising identity.

Kapoor echoed that sentiment in her own words, describing New Balance as a brand rooted in innovation while celebrating individuality. She shared that fashion and fitness, for her, have always been about staying true to oneself, and that the partnership allows her to express confidence and authenticity in a way that feels natural. Joining the New Balance family, she noted, is both an honor and the beginning of an exciting shared journey.

From a regional standpoint, the move underscores India’s growing importance within New Balance’s broader Middle East, Africa, and India strategy. Brand leadership emphasized that the collaboration is “co-authored,” built on mutual creativity rather than conventional sponsorship. Kapoor’s evolving career, entrepreneurial mindset, and personal drive align closely with the brand’s long-term vision to connect more deeply with consumers across India and the wider MEAI region.

As New Balance and Janhvi Kapoor move forward together, the partnership signals more than a campaign—it reflects a cultural shift where sport and fashion intersect as tools of self-definition. For modern India, that intersection feels right on time.