Insta360 Takes Flight: Antigravity A1 Drone Promises 8K Immersive 360° Capture

By Damarko Webster

Insta360 is officially entering uncharted skies. Today, the action camera innovator announced Antigravity, a bold new sub-brand designed to push the boundaries of aerial creativity — and it’s debuting with the Antigravity A1, the world’s first drone capable of capturing 8K 360° footage, set to launch early next year.

For years, Insta360 has led the way in 360° camera technology, with its X Series setting the standard for immersive imaging. Now, the company is taking its expertise to the skies with a drone built to redefine how we experience flight. The Antigravity A1 introduces a dual-lens camera system with lenses mounted on both the top and bottom, enabling creators to capture their entire surroundings without blind spots. Combined with the Vision Goggles and Grip Controller, Antigravity’s proprietary FreeMotion technology allows pilots to look around in true 360° freedom while steering the drone with intuitive hand gestures — creating a flight experience unlike anything else on the market.

“It’s not just about flying a drone,” says BC Nie, Head of Marketing at Antigravity. “We wanted to create an experience that feels intuitive, expressive, and endlessly creative. A1 is the first step in reimagining flight as something anyone can enjoy.”

The Antigravity A1 is more than a drone; it’s a creative tool. Its 8K 360° capture allows users to revisit footage and extract multiple cinematic shots from a single take, unlocking angles and perspectives they might have missed entirely. Designed with creators in mind, the drone weighs just 249 grams — light enough to meet regulatory requirements in most regions while packing professional-grade power into a compact form.

The launch comes at a pivotal time for Insta360. Just two weeks ago, rival DJI introduced its first Osmo 360 camera, signaling its entry into the immersive imaging space. With Antigravity, Insta360 isn’t just responding — it’s setting the stage for a new era of drone innovation and escalating a rivalry that could shape the future of 360° storytelling.

To celebrate the upcoming launch, Insta360 is inviting creators worldwide to help shape the future of Antigravity. Select participants will receive pre-production A1 units to test, explore, and provide feedback ahead of the release. With its bold design, cutting-edge technology, and collaborative approach, Antigravity signals a future where flight, creativity, and immersion converge — and the race to own the next chapter of aerial storytelling has officially taken off.