Gatorade Water Makes a Splash Nationwide, Diving into a Fresh Category

Gatorade has launched its first unflavored water, Gatorade Water, expanding its renowned sports drink expertise into a new category. With a pH level of 7.5 or higher, Gatorade Water is alkaline and infused with electrolytes for a crisp, refreshing taste. The bottles are crafted from 100% recycled plastic, reflecting Gatorade’s commitment to sustainability.

Designed for active individuals seeking all-day hydration, Gatorade Water caters to those who recognize hydration as a fundamental human necessity, essential for sustaining energy and performance throughout the day.

Anuj Bhasin, Chief Brand Officer at Gatorade, notes, “Today’s athletes prioritize wellness, expecting Gatorade to fulfill their hydration needs around the clock. Gatorade Water provides a comprehensive hydration solution for all active individuals, backed by the trust and reliability of the leading sports fuel brand.”

Gatorade Brings the Swagger of Gatorade to its First Unflavored Water
Choreographer and dancer, Aliya Janell with Gatorade Water.

Accompanying the launch is a comprehensive marketing campaign titled “Always in Motion,” which embodies the ethos of continuous progress and movement. The digital-first campaign features prominent figures in the world of movement, including renowned dancers and choreographers like Les Twins, Witney Carson, and Aliya Janell. Through their fluid, dynamic movements, the campaign captures the essence of Gatorade Water’s versatility and adaptability to various lifestyles.

The campaign extends across multiple platforms, including digital out-of-home displays, premium online video content, and robust support on digital and social media platforms. Additionally, Gatorade Water will be showcased in television commercials during key sporting events throughout the spring, emphasizing its relevance to athletes of all levels and activities.

With the launch of Gatorade Water and the “Always in Motion” campaign, Gatorade reaffirms its commitment to providing innovative hydration solutions that cater to the diverse needs of active individuals, empowering them to stay hydrated and perform at their best, every day.