From Thrift to Platform: Pacsun Launches PS Vintage for a Gen Z–Driven Resale Moment

By Jayson Echo

Pacsun is officially stepping into the resale space with intention. The youth-driven retailer has launched PS Vintage Powered by SPRINGY, a curated resale shop featuring thousands of one-of-a-kind vintage pieces for men and women—available now on pacsun.com. Developed in collaboration with SPRINGY, a trusted authority in online secondhand retail, the collection brings authenticity, accessibility, and discovery to the forefront of Pacsun’s evolving fashion ecosystem.

As Gen Z’s appetite for pre-loved fashion continues to surge—fueled by TikTok trends and a growing emphasis on individuality—Pacsun is meeting its community where it already shops, scrolls, and searches. Rather than simply labeling items as “vintage,” the brand has taken a deliberate approach to curation, ensuring each piece feels personal, expressive, and culturally relevant.

The debut assortment spans graphic tees, hoodies, denim, jackets, and more, all hand-selected by Pacsun experts and sourced by SPRINGY. Each item is unique, produced in limited quantities, and tagged using SPRINGY’s detailed system, which identifies size, year, and category, reinforcing transparency and trust for the modern shopper. The collection reflects Pacsun’s core pillars—fashion, art, culture, sports, and music—while leaning into the thrill of the vintage hunt that Gen Z values most.

Building on the ongoing Y2K revival dominating social feeds, the women’s edit nods to early-2000s silhouettes and nostalgia, alongside vintage music tees and a playful selection of holiday-themed graphics and sweatshirts. Every drop is designed to feel fleeting, encouraging discovery over mass consumption.

Crucially, PS Vintage was shaped with direct feedback from Pacsun’s Youth Advisory Council, ensuring the platform speaks authentically to the generation driving resale culture forward.

“Vintage shopping has become central to our community, and with this launch, we wanted to make that experience authentic and accessible,” said Richard Cox, Chief Merchandising Officer of Pacsun. “Guided by strong consumer listening, our trend-driven curation delivers on the style our consumers love while reflecting the sustainability they value.”

With PS Vintage Powered by SPRINGY, Pacsun isn’t just following the resale movement—it’s refining it, offering a destination where nostalgia, sustainability, and self-expression intersect.