Frances Tiafoe Joins evian as Global Brand Ambassador, Elevating the Spirit of Live Young in Tennis

By DaMarko Webster

In a significant milestone for the renowned global water brand, evian proudly welcomes American tennis sensation Frances Tiafoe into its esteemed family as the newest Global Brand Ambassador. With an unwavering commitment to healthy hydration and a vibrant energy that resonates effortlessly in his craft, Tiafoe embodies the core essence of evian’s Live Young ethos—a celebration of youthful vitality achieved through rejuvenation and refreshment.

Frances Tiafoe, recognized for his exuberant and joyful approach to both life and tennis, stands as a beacon of the Live Young philosophy. His dedication to holistic well-being and the pursuit of success intertwines seamlessly with the ethos of evian. This year, Tiafoe is poised to champion this mindset, embracing the spirit of living young amidst numerous milestones, all while staying hydrated with the premium, mountain-made water that defines evian.

Joining the ranks of esteemed evian ambassadors like Emma Raducanu and Stan Wawrinka, Frances Tiafoe becomes part of a lineup featuring iconic tennis stars who not only excel on the court but also prioritize their hydration with evian’s premium water.

Expressing his excitement, Tiafoe stated, “Joining evian’s line-up of global tennis icons as an ambassador is an incredible honor. Hydration is fundamental to my daily routine as an athlete, and teaming up with evian is a natural fit. Success begins with a commitment to a holistic, healthy lifestyle. This year, I’m making it a goal of mine to embrace that mindset and inspire others to join me on this journey to live young, no matter what their age is.”

Frances Tiafoe’s ascent to the world’s top 10 global ranking in 2023 further solidifies his position as a perfect match for evian. The brand, with a rich history of prestigious sponsorships in leading tennis tournaments, recognizes Tiafoe’s youthful spirit and exceptional talent, making him a prominent figure in the world of tennis.

Dawid Borowiec, Global Director at evian, expressed his enthusiasm, saying, “Frances embodies the essence of Live Young with his upbeat and spirited nature. Witnessing his contagious energy and remarkable on-court achievements over the last year has been truly inspiring, and we are thrilled to be starting the new year by welcoming him to our family of evian ambassadors. We can’t wait to work together to continue our heritage of supporting both emerging and existing tennis talents while highlighting the importance of hydration.”

This partnership marks evian’s ongoing commitment to empower athletes, emphasizing hydration as a vital element for success—both physically and mentally. Tiafoe’s dedication to his craft aligns seamlessly with evian’s ethos of embracing wellness and a healthy lifestyle, making this collaboration an ideal pairing that promises to inspire and elevate the world of tennis to new heights.