FanDuel’s “Kick of Destiny 3” Brings Peyton and Eli Manning Head-to-Head in a Super Bowl Sunday Showdown

Peyton Manning and Eli Manning will compete head-to-head on Super Bowl Sunday as they face off at Super Bowl LIX in FanDuel’s “Kick of Destiny 3.”

BY Destiny Coleman

FanDuel, North America’s premier online gaming company and an Official Sports Betting Partner of the National Football League, is upping the ante for Super Bowl LIX with a unique competition. For the first time ever, legendary two-time Super Bowl champions Peyton Manning and Eli Manning will face off in a live kicking contest during the next installment of the “Kick of Destiny.”

Set to take place during the FOX Super Bowl Pregame Show at 3 p.m. ET, “Kick of Destiny 3” will see the Manning brothers trading their iconic passing skills for a test of kicking prowess. Each will attempt a 25-yard field goal, with additional kicks if necessary to determine a winner. Should the contest remain tied after three rounds, the winner will be decided based on who lands closest to the center target in the final round.

FanDuel is adding to the excitement by allowing customers to make free picks on the FanDuel Sportsbook app, predicting which Manning brother will claim victory. Eligible participants who choose correctly will share in $10 million in Bonus Bets.

“With the Kick of Destiny, we set out to make FanDuel a part of Super Bowl Sunday,” said Andrew Sneyd, FanDuel’s Executive Vice President of Marketing. “For year three, we’re raising the stakes by introducing a rivalry and a head-to-head competition between Peyton and Eli. This will be a historic first—two NFL legends competing live in a way fans have never seen. May the best Manning win!”

The campaign’s first ad reveals a surprising twist: Eli Manning has long harbored a secret desire to be a kicker. Fueled by this revelation, Peyton jumps at the chance to turn it into a sibling showdown. The integrated campaign follows both Mannings as they prepare for the live event, culminating in the high-stakes contest.

“The Kick of Destiny is becoming a great Super Bowl Sunday tradition, and I’m feeling confident about my chances,” said Eli Manning. “I can’t wait to celebrate with everyone in America who picks me to beat Peyton.”

Peyton Manning echoed his brother’s enthusiasm, saying, “Eli and I have always been competitive, and this is such a fun way to challenge each other. I’ve been studying film of great kickers and training hard to make sure I deliver the win for everyone who chooses me.”

In addition to the live kicking showdown, fans can relive the action through two TV spots airing during the Super Bowl. These ads will recap the competition and celebrate the outcome—whether Team Peyton or Team Eli emerges victorious—while showcasing how fans fared in their pursuit of the $10 million in Bonus Bets.

By transforming sibling rivalry into an unforgettable live event, FanDuel’s “Kick of Destiny 3” is set to add a unique twist to Super Bowl Sunday, offering fans excitement both on and off the field.