EGYM and Life Fitness Announce Strategic Partnership Expansion for Enhanced Cardio Workout Experience

By DaMarko Webster

In an exciting development for fitness enthusiasts worldwide, EGYM, the global fitness technology and corporate health innovation leader, and Life Fitness, the global leader in commercial fitness equipment, have announced the expansion of their strategic partnership. This collaboration aims to elevate the cardio workout experience, combining EGYM’s cutting-edge fitness technology with Life Fitness’ innovative cardio equipment.

As part of this expanded partnership, EGYM and Life Fitness are jointly working on a new Smart Cardio integration project. This project, inspired by EGYM’s highly successful Smart Cardio system, is poised to revolutionize cardio workouts for gym members and is set to be launched in the first half of 2024.

The essence of the Smart Cardio integration lies in the seamless merging of EGYM’s advanced fitness software with Life Fitness’ state-of-the-art cardio equipment, featuring the digitally immersive Discover SE4 console. This collaboration promises to create a workout environment that is not only data-rich but also immersive and personalized. Gym-goers can look forward to real-time workout data, performance tracking, and personalized exercise recommendations tailored to individual fitness goals.

The integration aims to redefine the cardio workout experience by leveraging the strengths of both companies. EGYM’s advanced fitness software, known for its sophistication and effectiveness, will be seamlessly integrated with Life Fitness’ premium cardio equipment, featuring the Discover SE4 console known for its digital innovation.

Philipp Roesch-Schlanderer, CEO of EGYM, expressed enthusiasm about the partnership, stating, “Our partnership with Life Fitness exemplifies the benefits of our digital ecosystem. Thanks to our open platform, studio operators have full compatibility, and members enjoy a seamless top cardio experience.”

Life Fitness is equally committed to providing a personalized and flexible experience for its customers. Dan Wille, Chief Product Officer at Life Fitness, commented, “Life Fitness is committed to offering our customers the ability to personalize their equipment experience according to their unique needs. We’re excited about advancing our partnership with EGYM and, through our open ecosystem, giving operators the flexibility to integrate EGYM software with our premium cardio equipment.”

This collaboration between EGYM and Life Fitness reflects a shared commitment to pushing the boundaries of innovation and excellence within the fitness industry. By bringing together cutting-edge software and state-of-the-art hardware, the partnership aims to empower fitness facilities to deliver outstanding results for their members.

Fitness enthusiasts can anticipate a new era in cardio workouts with the upcoming Smart Cardio integration, set to launch in the first half of 2024. As the fitness industry continues to embrace technology, partnerships like these pave the way for a more connected, personalized, and effective workout experience.