Dua Lipa Stars in YSL Beauty’s New ‘Libre Flowers & Flames’ Campaign
Jason Pena
YSL Beauty is excited to unveil LIBRE FLOWERS & FLAMES, a mesmerizing addition to the LIBRE fragrance collection. This new scent encapsulates YSL’s signature edgy femininity and untamed passion, drawing inspiration from the resilient desert lily, a symbol of strength and grace in even the harshest landscapes.
Crafted by master perfumers Anne Flipo and Carlos Benaïm, LIBRE FLOWERS & FLAMES reinvents the classic LIBRE structure with a fresh, floral sensuality. At its heart, a unique desert lily accord harmonizes with a sun-kissed coco palm flower accord, exclusively developed for YSL Beauty. This warm and spicy blend is beautifully complemented by radiant notes of tuberose and orange blossom absolute, creating a fragrance that is as bold and fearless as the women who wear it.
The face of this captivating scent is none other than YSL Beauty global ambassador Dua Lipa. Known for her bold femininity and unwavering self-expression, Dua perfectly embodies the essence of LIBRE FLOWERS & FLAMES. The campaign, set against the stunning backdrop of the Moroccan desert, captures her holding a desert lily amidst a fiery sunset—an image that epitomizes the fragrance’s spirit of fiery independence and blazing one’s own trail. The full campaign video will be revealed on August 15th, promising a visual feast that mirrors the fragrance’s audacious allure.
