DORITOS® and EMPIRICAL Introduce Groundbreaking Nacho Cheese Beverage
By Benjamin Webster
Doritos has announced an exciting collaboration with the global flavor innovator Empirical, resulting in the Empirical x Doritos® Nacho Cheese Spirit. This exclusive release promises a captivating and immersive beverage experience that captures the authentic aroma and taste of Doritos Nacho Cheese Chips, effectively bringing this iconic flavor to the world of spirits.
Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America, expressed the brand’s commitment to disrupting culture and providing their fans with unexpected and bold experiences. Mahal stated, “We’re constantly encouraging our fans to explore new horizons, and now we’re breaking new ground in the spirits category by delivering our renowned nacho cheese flavor in a bottle.”
This groundbreaking partnership signifies a unique innovation for both Doritos and Empirical, presenting enthusiasts with an entirely novel sensory encounter. The creation of this distinctive flavor involves Empirical’s inventive production process, which carefully extracts the intricate layers of Doritos Nacho Cheese. Real Doritos chips are utilized in this process, and their essence is retained through vacuum distillation, a departure from traditional methods. Notably, vacuum distillation operates at lower temperatures, ensuring the preservation of the complete spectrum of flavors derived from Doritos chips.
