David Yurman Announces Partnership with NBA Stars and Launches Docuseries

Benjamin Webster

David Yurman, America’s foremost luxury jewelry brand, is thrilled to announce its new partnership with professional basketball players Kyle Kuzma, D’Angelo Russell, Jalen Green, Jaime Jaquez Jr., Kevin Love, Josh Hart, and Seth Curry as their newest global ambassadors.

To celebrate this significant collaboration, David Yurman is launching an original three-part docuseries featuring Kyle Kuzma, D’Angelo Russell, and Jalen Green. Directed by Jeredon O’Conner in partnership with Agency ICA and filmed by Matthew Hayes, each episode delves into the players’ personal journeys, exploring how their style serves as a form of self-expression both on and off the court, and what fuels their passion for basketball.

This marks David Yurman’s first long-term partnership with professional basketball players, representing a natural evolution in the brand’s ongoing efforts to strengthen its leadership in men’s jewelry. The docuseries and campaign imagery showcase the seven athletes adorned in David Yurman’s signature men’s collections: Chevron, Curb Chain, and Spiritual Beads. These collections reflect the brand’s unwavering dedication to artistry and innovation, much like the athletes’ commitment to their craft.

“We are thrilled to share this project with our audiences, demonstrating how connected we are as humans through artistry and craft,” said Evan Yurman. “The unwavering passion and commitment that these men bring on and off the court, and how they translate that confidence to their style and everyday lives, is inspiring. When I first launched the David Yurman Men’s category in 2004, I wanted to expand the brand’s appeal to a younger, more diversified client. Twenty years later, I am seeing the momentum around the men’s jewelry industry increasing rapidly, so there is no better time than now to partner with these athletes.”

“When you look at the David Yurman brand, one thing that comes to mind is the artistic value,” said Kyle Kuzma in “Own the Spotlight.” “The craftsmanship in making such timeless pieces is second to none, and it’s very admirable.”

“David Yurman has the most prestigious and elegant pieces,” said D’Angelo Russell in “The Pursuit of Excellence.” “You can mix them up and be versatile. They have such a strong focus on detail while also making it wearable.”

“I think jewelry is a super important way to express yourself,” said Jalen Green in “Mindset in Motion.” “My style has evolved, becoming loud and adventurous, and the David Yurman pieces tie in together well. I really like the complicated yet simple designs that you can’t go wrong with.”

David Yurman, America’s foremost luxury jewelry brand, is thrilled to announce its new partnership with professional basketball players Kyle Kuzma, D’Angelo Russell, Jalen Green, Jaime Jaquez Jr., Kevin Love, Josh Hart, and Seth Curry as their newest global ambassadors.

To celebrate this significant collaboration, David Yurman is launching an original three-part docuseries featuring Kyle Kuzma, D’Angelo Russell, and Jalen Green. Directed by Jeredon O’Conner in partnership with Agency ICA and filmed by Matthew Hayes, each episode delves into the players’ personal journeys, exploring how their style serves as a form of self-expression both on and off the court, and what fuels their passion for basketball.

This marks David Yurman’s first long-term partnership with professional basketball players, representing a natural evolution in the brand’s ongoing efforts to strengthen its leadership in men’s jewelry. The docuseries and campaign imagery showcase the seven athletes adorned in David Yurman’s signature men’s collections: Chevron, Curb Chain, and Spiritual Beads. These collections reflect the brand’s unwavering dedication to artistry and innovation, much like the athletes’ commitment to their craft.

“We are thrilled to share this project with our audiences, demonstrating how connected we are as humans through artistry and craft,” said Evan Yurman. “The unwavering passion and commitment that these men bring on and off the court, and how they translate that confidence to their style and everyday lives, is inspiring. When I first launched the David Yurman Men’s category in 2004, I wanted to expand the brand’s appeal to a younger, more diversified client. Twenty years later, I am seeing the momentum around the men’s jewelry industry increasing rapidly, so there is no better time than now to partner with these athletes.”

“When you look at the David Yurman brand, one thing that comes to mind is the artistic value,” said Kyle Kuzma in “Own the Spotlight.” “The craftsmanship in making such timeless pieces is second to none, and it’s very admirable.”

“David Yurman has the most prestigious and elegant pieces,” said D’Angelo Russell in “The Pursuit of Excellence.” “You can mix them up and be versatile. They have such a strong focus on detail while also making it wearable.”

“I think jewelry is a super important way to express yourself,” said Jalen Green in “Mindset in Motion.” “My style has evolved, becoming loud and adventurous, and the David Yurman pieces tie in together well. I really like the complicated yet simple designs that you can’t go wrong with.”