Casio Releases Second Collaboration with South Korean Girl Group ITZY

By DaMarko Webster

Casio Computer Co., Ltd. has just dropped the highly anticipated GMD-S5610IT, a fresh addition to the iconic G-SHOCK family. This time, the powerhouse collaboration between G-SHOCK and their dynamic brand ambassador, ITZY, brings us not one, but five vibrant models that are set to turn heads.

Since their explosive debut in February 2019, ITZY has captivated fans across the globe, especially in Asia. Their unstoppable energy, fearless performances, and unapologetic style have made them the perfect match for G-SHOCK, a brand synonymous with toughness and resilience. The partnership, launched in February 2023, continues with this latest collection, the GMD-S5610IT, a colorful homage to the individuality of each ITZY member.

The GMD-S5610IT is based on the sleek, compact GMD-S5610, a modern evolution of the classic 5600 series that’s been a staple of the G-SHOCK lineup for years. Each watch in the collection boasts a palette as bold and unique as the ITZY members themselves, making a statement on and off the stage. And for fans who love a touch of whimsy, the LED backlight reveals hand-drawn hearts on the LCD—a nod to the group’s signature “crown pose” at the end of their performances.

A dazzling touch of five stars, printed in mirror ink, graces the top of the watch face, symbolizing ITZY’s undeniable shine as they continue to dominate the global music scene. The design also incorporates personal elements from each member, with their signatures engraved on the case back and a die-cut star on the band loop, reflecting the stars on the watch face.

The packaging is just as special. Featuring the ITZY and G-SHOCK logos, the box is adorned with each member’s autograph, and the set even includes 50 original stickers—illustrated by the ITZY members themselves—for an extra pop of personality.

This second G-SHOCK x ITZY collaboration is more than just a collection of watches; it’s a vibrant expression of power, energy, and individual style. For ITZY fans and G-SHOCK collectors alike, these five timepieces are must-haves, celebrating the unstoppable force that is ITZY.