Barbora Krejčiková Joins Rado as a Brand Ambassador, Embodying Excellence in Tennis and Design

By James Dillard

Rado is thrilled to announce Czech tennis star Barbora Krejčiková as its newest brand ambassador, continuing the brand’s proud tradition of supporting extraordinary talent in the sport. Known for her prowess across singles, doubles, and mixed doubles, Barbora’s exceptional career includes 12 Grand Slam titles and an Olympic gold medal, exemplifying the athleticism, determination, and modern spirit that define Rado’s values.

Barbora Krejčiková has earned her place among tennis’s elite through her versatility and tactical brilliance. She first gained recognition in doubles, amassing ten Grand Slam titles and numerous tournament victories. Recently, her singles career has soared, with triumphs at the 2021 French Open and Wimbledon, where she is the reigning Ladies’ champion. Renowned for her ability to win from any position on the court, Barbora’s playing style combines strategic precision with relentless tenacity.

Her game showcases a unique blend of power and finesse: blistering baseline shots, clever counterpunches, delicate drop shots, and perfectly executed lobs. Drawing on her doubles experience, she is also a formidable presence at the net. Barbora’s talent places her among the greats of Czech tennis, often playing alongside compatriot Kateřina Siniaková and guided early in her career by the late Jana Novotná. Despite her many accolades, Barbora remains grounded and approachable, qualities that further endear her to fans and peers alike.

As a Rado ambassador, Barbora joins a distinguished group of players, including Rado YoungStars and former professionals, who embody the precision and innovation synonymous with the Swiss watchmaker. Celebrating the brand’s role as Official Timekeeper for international tennis tournaments, the partnership underscores Rado’s dedication to advancing the sport and its athletes.

“Perfect timing is everything in tennis, so it’s a huge compliment to become a brand ambassador for Rado,” Barbora shared. “With its reputation for innovation and mastery of materials, a Rado watch epitomizes the evolution of tennis. I’m super excited about where this partnership will take us.”

To mark the collaboration, Barbora wears the iconic Rado Anatom Automatic, a timepiece celebrated for its blend of comfort and cutting-edge design. Featuring a matt-black case, high-tech ceramic bezel, and cylindrical sapphire crystal, the watch’s dial boasts a striking green-to-black gradient. Powered by the Rado calibre R766 movement with a 72-hour power reserve, the Anatom Automatic reflects both athleticism and elegance. A durable yet lightweight rubber strap enhances the wearer’s comfort while adding a sporty edge.

Rado’s high-tech ceramic material stands as a testament to the brand’s mastery of materials. Known for its durability, scratch resistance, and lightweight nature, the ceramic offers unparalleled comfort and a silky smooth touch. Whether featured in a watch case or bracelet, its timeless design and tactile quality make it a hallmark of Rado’s commitment to craftsmanship and style.

Through this partnership, Rado reinforces its dedication to professional tennis, honoring the achievements of players like Barbora Krejčiková while inspiring future generations. With its innovative timepieces and enduring connection to the sport, Rado continues to celebrate the artistry and athleticism that make tennis a global phenomenon.