Bang & Olufsen Names Charles Leclerc as Global Brand ambassador

By Damarko Webster

Charles Leclerc is best known as one of the most talented F1 drivers of the current generation. Outside of his brilliant racing career, which has brought him worldwide acclaim, the Monégasque driver has built a reputation as a talented musician with a passion for playing the piano, composing and recording his own music while expressing his thoughts on how music plays a vital role in his life.

“My professional life is all about precision and performance, and sound plays an important part in that. The cars I am driving are engineering marvels, and the sounds they produce inform me of the split-second decisions I need to take. This close attention to sound has trained my ear to listen differently, so quality of sound plays a vital role in my life. When I listen to music, I want a clarity in sound and a balance in tuning that reveals the music in new ways and brings me closer to the artist”, says Charles Leclerc and continues:

“I have been a fan of Bang & Olufsen for many years, and I use their products every day. The brand has a clarity and warmth in their sound that helps me disconnect from the racing world and brings me to a place where I feel connected to the artist. That is why the partnership is such a natural fit”.

With the pursuit of beautiful sound experiences taking center stage, Bang & Olufsen is excited to kick off the partnership, explains CEO Kristian Teär:

“We are delighted to welcome Charles to the brand. We share the same appreciation for performance and craftsmanship and have a shared passion for music experiences that gets us closer to the artists we love. We can’t think of a better partner to help us evolve and create a community around beautiful sound”.