A$AP Rocky’s Wayfarer Puffers Channel Harlem Cool and Global Edge

By Kyra Greene

For A$AP Rocky, fashion has never been just about the clothes—it’s a cultural language, a visual autobiography, and now, a brand statement in eyewear. The Harlem-raised style savant and rap luminary has officially dropped the curtain on his long-teased Wayfarer Puffer sunglasses, a fresh silhouette birthed from his creative partnership with Ray-Ban, where he now serves as the brand’s first-ever Creative Director.

After months of building quiet buzz—via appearances at the Met Gala and Cannes Film Festival in bespoke one-of-one versions glittering with 18-karat gold, diamonds, and gemstones—the official release of the Wayfarer Puffers swaps excess for accessibility, launching in vibrant shades of red, blue, green, pink, yellow, black, and white. Retailing at $202 USD, they’re as much a flex as they are a statement of cultural integrity.

To celebrate the release, Rocky directed and fronted a campaign that doesn’t just sell sunglasses—it tells a story. Shot in the very Harlem streets that shaped his artistic identity, the visuals feature a street-cast of local creatives and community members—a refreshing departure from fashion’s reliance on celebrity cameos and studio-polished perfection. The message? “Rooted in Harlem. Designed for the world.”

This is more than just a product drop. It’s a style movement where authenticity meets innovation, and where luxury finally makes space for the communities that inspire it. With the Wayfarer Puffer, Rocky isn’t just designing shades—he’s refocusing the lens on where style begins.