A$AP Rocky Named Ray-Ban’s First-Ever Creative Director, Unveils Bold New Collection

By DaMarko Webster

Ray-Ban has announced an exciting new chapter in its storied legacy with the appointment of fashion innovator and entrepreneur A$AP Rocky as its first-ever Creative Director. Known for his trendsetting influence in both music and fashion, Rocky will spearhead creative projects at Ray-Ban Studios, shaping the future of the brand’s image and design. His tenure begins with the highly anticipated Blacked Out Collection, a bold redesign of the Mega Icons featuring an all-new lens type, set for release in April 2025.

Since his breakthrough in 2011, A$AP Rocky, born Rakim Mayers, has captivated audiences worldwide with his music, amassing billions of streams and earning multiple award nominations. Now, fresh off the release of his fourth studio album, Don’t Be Dumb, Rocky steps into the role of Creative Director at Ray-Ban Studios—the brand’s creative platform launched in 2016 to celebrate the intersection of music and fearless artistry. This partnership marks a significant evolution for Ray-Ban, blending its rich heritage with contemporary culture infused with Rocky’s unmistakable style.

“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” said A$AP Rocky. “I’m excited to be part of its legacy and to help shape the next chapter for such an iconic brand.”

Ray-Ban President Leonardo Maria Del Vecchio echoed Rocky’s enthusiasm: “Ray-Ban transcends eyewear—it’s a lifestyle. For nearly 80 years, the brand has been a symbol of cultural revolutions, worn by the most influential artists, actors, and icons. Welcoming A$AP Rocky into our family reinforces our values of innovation, pioneering spirit, and courage. The future starts now.”

Under Rocky’s creative leadership, Ray-Ban will introduce eyewear that merges timeless silhouettes with bold, modern influences. The Blacked Out Collection reimagines classic Mega Icons with gold-plated accents and ultra-black lenses, setting a new standard in eyewear fashion. But Rocky’s influence won’t stop at product design—he will also direct campaigns, reimagine Ray-Ban’s retail spaces, and integrate elements of music, fashion, and art into the brand’s evolving identity.

With A$AP Rocky at the creative helm, Ray-Ban is poised to continue its legacy as a cultural powerhouse, blending innovation with an unmistakable edge.