Spanx Collaborates with League One Volleyball to Empower Young Athletes

By Lillian Jones

Shapewear and lifestyle brand Spanx has partnered with League One Volleyball (LOVB), a prominent youth volleyball organization launching its professional league in the United States later this year. This marks Spanx’s first collaboration with a professional sports brand and league. Through this partnership, Spanx will provide apparel for LOVB pro athletes at pre-season events and public appearances starting this summer.

“As we set out to change the game for the girls and women who play volleyball, we’re proud to partner with a brand like Spanx that has long championed women to live their lives confidently,” said Katlyn Gao, CEO and founder of LOVB. “We share a collective mission to invest in, elevate, and empower women, and we look forward to working together to provide our athletes with the support and visibility they deserve.”

This announcement follows LOVB’s recent exclusive multi-year partnership with sportswear giant Adidas, which will outfit LOVB’s pro and club athletes starting this season. Together, the two brands aim to redesign the volleyball uniform to meet the needs of modern athletes. As the fastest-growing sport for girls in the United States, these partnerships aim to provide juniors and professionals with apparel and footwear for both on and off the court.

Alongside outfitting LOVB pro athletes, Spanx will also support young volleyball players nationwide through initiatives benefiting LOVB’s youth clubs and tournaments. The partnership includes Spanx investing in athlete storytelling to boost visibility and donating to the LOVB Foundation, which aims to increase access to the sport for underprivileged young athletes.

“With an enduring commitment to elevating women in all that we do, we are thrilled to partner with LOVB, an organization deeply committed to changing the paradigm for women athletes and providing them with the platform they have long deserved,” said Cricket Whitton, CEO of Spanx. “Through our partnership with LOVB, we aim to introduce a new generation of girls and women to the Spanx brand and support them throughout their journey as LOVB champions the sport of volleyball.”

LOVB pro teams in cities such as Austin, Atlanta, Houston, Madison (WI), Omaha, and Salt Lake City will be outfitted in Spanx’s AirEssentials line off the court. These teams include some of the world’s top volleyball players, including Olympic Gold Medalists, NCAA Champions, All-Americans, and international sensations like Jordan Larson.